Dumpster Rental Edition

Google Business Profile (GBP) Optimization | Step-by-Step

Important Note: Changing your business name, phone number, or address will result in a Google reverification.

1. Physical Location (VERY IMPORTANT)

If you have a physical location:

• Show address and hours in GBP.

• Prepare for video verification: Be uniformed if possible,  logo truck, yard/signage, dumpsters with logos, invoices, backend access to tools like website, crms, software's.
  
  
• If rejected: Fix NAP (Name, Address, Phone), remove traces of virtual offices, get citations and ensure they have the exact same NAP as your GBP and reapply with new footage. (Tip: You can purchase citations from many different sites on the internet or have us buy them on your behalf. Make sure you use the exact same NAP from your GBP with your citations)

If you are Service Area Business (SAB) only:

• Set realistic service areas (no more than 2 hours’ drive).

(Tip: Google does favor locations with Physical addresses. With that being said if your competitors do not have a location then you're on an even playing field and you can proceed with just a SAB. If your competition has a location then we highly recommend trying your hardest to get your location listed)

2. Name (SEO-Optimized)

• Format: Brand Name + Primary Service + City

• Example: Magnate | Dumpster Rental | Bozeman

• Match your signage, invoices, website header/footer.
  
  
• If rebranding: update citations, GBP, and schema AS SOON AS POSSIBLE

3. Categories

• Primary: Dumpster rental.
  
  
• Secondary (only if applicable): Garbage collection service
  
  
• Junk removal service (if you offer it)
  
  
• Optimize category descriptions (≤300 characters).
  
  
• Audit quarterly. If you change your primary category, re-check services.

4. Answer Your Phone or Set Up Automations

• Google knows when you don't answer: This will harm you negatively if you miss calls.
  
  
• Set up automations for missed calls: We use Go High Level for us and our clients so if we do miss a call they are notified immediately and are prompted to provide us more information to help them out.
  
  
• (There are other automated missed call services out there but if youd like us to set you up with something then book a meeting with us.)
  

5. Reviews

• Ask for reviews consistently and reply to them FAST!

• Prompt your customer to leave you the perfect review. Ask them to include what city they got their dumpster in.

• Google loves when customers leave pictures in your reviews. (Tip: Take a picture of your dumpster in your customers driveway on drop off and when you prompt them to leave a review attach the picture and ask if they really want to help they can do so by uploading this image with their review)

• Reply to all reviews:
  
• Positive: Thanks for renting [container size] in [city]. Obviously make it more real than this but this is your chance to continue to stuff keywords in your reviews.

• Negative: People read negative reviews more often than positive. This is your chance to shine and right the wrong or if its a fake review to address it as such.

• Ask multiple different ways. Give them a QR code, text them your review link, email it to them, follow up until they leave one. Automation makes this real easy! (Tip: We use Go High Level to automate our review request and will send them request until they leave us a review or tell us to stop. No one has ever told us to stop so don't worry that you're bugging them too much)

• Goal: Look at your competition (not just total reviews they have) but the velocity of reviews they have. See how many they are averaging per week in the last 3 months and set a goal that gives you a higher per week review count than them.
  

6. Website URL Link

• Link your GBP to your websites home page of your website.
  

7. Bookings Links

• Add booking link (iCANS,DRS, Docket, etc.).

• Use this as an opportunity to send the customer straight to your booking page, not just the homepage.
  

8. Services

• Use GBP Services to inject exact-match keywords. Build separate services for: Roofing Dumpsters, Roll-Off Dumpsters, Construction Dumpsters, Concrete Dumpsters, etc.

• Example: Service name: Roofing Dumpsters

Description: Dedicated roofing dumpster rental for shingle tear-offs, re-roofs, and storm repairs. 10/15/20 yd options, driveway protection, easy door loading. Includes 7 days + 2 tons ($100/ton after 2 tons). Same-day delivery available.

9. Products

• Create visual “Product” offers: Here you will want to create products for each one of your dumpster sizes.

EXAMPLE:

• Title: 20 Yard Dumpster

• Details: 7 Day rental with 2 tons included. Extra days $20/day. Overage $100/ton. Fits 6 pickup loads. Great for remodels, garage cleanouts, roofing tear-offs. Dimensions 14′ L × 8′ W × 5.5′ H. Driveway protection. No hazardous waste. Same-day delivery when available.

• Add image, price (“From $”).

• CTA Link back to your 20 yard dumpster size page on your website. If you don't have one, build one.
  

10. Hours

• Set true dispatch hours.

• If 24/7, make sure it’s staffed or use AI answering service.

• Schedule holiday/weather changes in advance.

• There is an advantage to having 24/7 as you will pop up higher on the map pack when others are closed. With that being said if you aren't willing to pick up the phone 24/7 then you run the risk of Google catching on.
  

11. Description

Template (~650 chars):

• {Brand} provides dumpster rental in {City/Area}. Same-day delivery, driveway protection, and transparent pricing. Sizes: 10, 15, 20, 30 yd. Includes {X} days + {Y} tons; simple overage/ton after. Perfect for cleanouts, roofing, remodels, and contractors. Licensed/insured. Book online in 60 seconds or call/text. Photos, pricing, and FAQs on our site.

Example filled:

• Magnate Dumpsters provides dumpster rental in Bozeman, MT. Same-day delivery, driveway protection, and transparent pricing. Sizes: 10, 15, 20, 30 yd. Includes 7 days + 2 tons; simple overage/ton after. Perfect for cleanouts, roofing, remodels, and contractors. Licensed/insured. Book online in 60 seconds or call/text. Photos, pricing, and FAQs on our site.

12. Photos & Videos

• Upload weekly: Trucks in action, dumpsters on site, before/after jobs, big projects, staff working.

• 15–45s reels: drop-off, fill level, swap-out, at landfill.

• Try to capture high quality. Great thing is almost all phones have great cameras.

13. Service Area

• Keep it around or under 2 hours from your main location.

• Only list places you’ve actually done jobs.

• If no jobs in a few months from a specific location then remove them.
  

14. GBP Posts

• Post once every 5 days.

• Rotate seasonal promos, FAQs, proof of work, contractor offers.



• Always add a CTA
  

15. Attributes

• Add only true ones (family-owned, veteran-owned, woman-owned, contactless, credit cards, etc.).

• Check quarterly for new ones.
  

16. Q&A

Seed common questions & answers Weekly:

• What can’t go in a dumpster?

• Do I need a street permit?

• How much space do you need to drop?

• Weight overage fees?

• Same-day delivery cut-off?

• (Tip: Another great location to place high intent keywords. "Do you offer dumpster rentals in [city,state abbreviations]?')
  

17. Social Links

• Create and link active social media profiles. (FB, Youtube, X, IG, etc.)
  

18. Website NAP & Schema

• GBP and landing page must match:

• NAP (Name Address Phone) + embedded map. You can get your GBP map embed right from your profile. Name should be exactly as it is on your GBP listing. EXACTLY.

• Size cards with pricing/tonnage

• What’s allowed/not allowed

• Reviews + jobsite photos

• Book Now + Click-to-call buttons

• LocalBusiness schema with areaServed  (To learn more about local business schema check out Googles docs or you can create your own local business schema using a free tool)
  

19. Weekly Routine

• Develop a standard routine where youre adding new photos to your GBP, adding new FAQs, creating new updates every 5 days, replying to reviews as soon as they come in. And if that sounds like something you're too busy to manage or its too much work then book a meeting with us and we can see how we can help.
  

20. Quarterly Deep Dive

• Refresh photos, update description.
  
  
• Adjust service areas by revenue density.
  
  
• Create/refresh 2 local pages: “Dumpster Rental {City}” & “Contractor Dumpsters {City}”.